Ten Ways to Participate in Expo 2020 Dubai

Running from 1 October 2021 until 31 March 2022, Expo 2020 Dubai will not only provide a platform for New Zealand as a country but also for you to elevate your business to a global audience.

Under the theme of Care for People and Place, New Zealand plans to showcase its values, innovation and creativity to the world.

To find out how you can get involved, here are 10 ways your business can participate in Expo 2020 Dubai.

1. Learn how to succeed in the Gulf region with the NZTE Expo Business Leverage Programme

The NZTE Expo Business Leverage Programme is a series of activities planned in the lead up to and during the six months of Expo 2020 Dubai.

It has different streams, suitable for both exporters new to the Middle East and those already in market. Overall, it will help New Zealand businesses connect with important global networks throughout Expo 2020 Dubai, while also working to improve your understanding of key Middle East markets. 

If you are interested in registering for the programme you can do so online at Expo 2020 Dubai Business Leverage Programme. To register you'll be prompted to sign up to myNZTE – this is free and gives you instant access to online resources and other events.

2. Gain global attention for your brand by sponsoring New Zealand at Expo 2020 and joining the Care Collective

The Care Collective is made up of iconic New Zealand brands acting as partners and sponsors that support New Zealand’s theme of Care for People and Place and share our belief that New Zealand is good for the world.

Expo 2020 Dubai will give the Care Collective members the opportunity to build their corporate profiles in emerging and fast-growing markets and a chance to make international connections and take advantage of key diplomatic and trade initiatives.

Become a sponsor of New Zealand at Expo 2020 - join the Care Collective

3. Wow your stakeholders by hosting an event in the New Zealand pavilion

The pavilion’s design and experience will be a great attraction and a point of conversation for visitors.

Located in the Sustainability District of the Expo 2020 Dubai site, the pavilion was designed by Jasmax architects and the pavilion’s visitor experience is led by Haumi (Karl Johnstone), Workshop e and Ngā Tāngata Tiaki o Whanganui.

The pavilion will also include a restaurant and flexible event spaces for New Zealand businesses to utilise throughout Expo 2020 Dubai. As a business, you’ll be able to impress stakeholders and potential clients at the New Zealand pavilion.

Organise product launches or demonstrations, create a food and beverage sampling experience in the test kitchen, host stakeholders for lunch, dinner or cocktail receptions, hold meetings, multimedia presentations or seminars and organize marketing activations and events.

The pavilion can provide a multitude of ways you and your business can demonstrate your brands, products, services and values as a New Zealand business.

Find out more about the Pavilion hosting venues and how to book them here.

4. Profile your food and beverage products by hosting an event during the Taste New Zealand month

From mid-December 2021 to mid-January 2022 will be a month of profiling New Zealand’s premium quality, safe and nutritious food and beverage products.

This will be a chance to showcase New Zealand’s exceptional food and beverage to buyers and consumers in the UAE and from the wider IMEA region, with additional exposure to visitors from South Asia, China and Europe.

Companies that already have a presence in the UAE market can make the most of the opportunity to showcase their products, working with famous New Zealand chefs at the pavilion’s restaurant and using its demonstration kitchen for events.

5. Collaborate and compete for global business opportunities via the Expo 2020 Online Marketplace

Inspired by the Expo 2020 Dubai theme, ‘Connecting Minds, Creating the Future’, The Expo 2020 Dubai Online Marketplace (OMP), is the largest network of its kind in the region.

Its aim is to drive collaboration and growth by enabling businesses of all sizes to advertise their capabilities, market for business globally and connect with others within the supply chain.

With more than 20,000 companies from more than 140 countries registered to do business with Expo 2020 Dubai, the OMP community is a dynamic gateway to connect with experts from around the world.

Best part? It’s completely free. After registering through the online platform, your business will be able to connect with hundreds of international participants, partners, licensees and major contractors. Depending on your business you’ll be able to showcase your expertise and products, compete for contracts, advertise tender opportunities, and gain access to a range of local and international suppliers.

Register your Business – Expo 2020 Dubai Online Marketplace

6. Connect, meet or pitch to other international business attendees via the Expo 2020 B2B App

Now you can use technology to unlock so many more opportunities at Expo 2020 Dubai. Connect, meet or pitch to other international business attendees through the soon to be released Expo 2020 B2B App.

Finding people who perfectly fit your business objectives might be difficult given the scope and size of Expo 2020 Dubai. The Expo B2B App will help you meet the right people at the right time and boost connections among the business community before and during Expo 2020 Dubai.

All you need to do is register and create a “Cyber booth” on the app to showcase your products, services where you can also include information, videos, live demos and anything else you’d like to share. You can then match with other relevant businesses that align with your goals where you will then have the options to chat, connect through video calls, schedule meetings and much more.

The app will be available for download from all iOS and Android app stores. The app will also be available in a desktop version. Launch date to be announced soon.

Follow us on our social media and sign up to our newsletter and we’ll let you know as soon as the Expo 2020 B2B App is available to download.

7. New Zealand’s National Day

Here is an opportunity for your business to take advantage of the increased profile on New Zealand during our National Day celebration on 31 January 2022.

Each participating country at Expo 2020 Dubai will take to the iconic Al Wasl Plaza for their National Day. There, visitors will experience music, dance, drama, and food that reflect each country’s culture and history.

Stay tuned for more information about New Zealand’s National Day.

8. Celebrate New Zealand’s creative talent with your key contacts while hosting them at Entertainment and Cultural Programme events

Parris Goebel (L) and New Zealand Prime Minister Jacinda Ardern (R)

New Zealand has a diverse and varied entertainment and culture programme planned for Expo 2020 Dubai. Award winning, celebrated and in demand choreographer, artist and director Parris Goebel was chosen as the curator of New Zealand's Entertainment and Cultural Programme for Expo 2020 Dubai.

Parris will be creating a unique cultural experience for visitors at Expo 2020 Dubai that will showcase New Zealand's talented creatives and artists to the world.

The Entertainment and Cultural Programme will present key opportunities for your business to celebrate New Zealand’s creative talent with your key contacts by hosting them at one of the many planned events and activations.

9. Explore the latest global trends and innovations at Expo 2020 theme week events

Expo 2020 Dubai’s theme weeks, which will run across the six-month event, will each focus on pressing issues, global trends and innovations.

The theme weeks will cover Space, Water, Climate and Biodiversity, Urban and Rural Development, Tolerance and Inclusivity, the Golden Jubilee (humanitarianism, environment, sustainability), Knowledge and Learning, Travel and Connectivity, Health and Wellness, Global Goals and Food, Agriculture and Livelihoods.

Attend one of the events during a specific theme that aligns with the sector of your business to network and connect with other businesses in attendance or host your own event at the New Zealand pavilion to capitalise on those attending the activations of a particular theme week.

You can find out more about Expo 2020 Dubai’s Themes click here.

10. Attend Trade Shows held at the Expo 2020 Dubai Exhibition Centre

Trade shows provide an exciting and lively platform for your business to gain exposure, to network and connect, as well as engage in constructive dialogues between stakeholders, individuals and other businesses.

The United Arab Emirates has a busy trade show calendar, which attracts global visitors every year.

During the Expo in 2021 and 2022, these events will have an even wider reach, and will be woven in and timed with the NZTE Expo Business Leverage Programme experiences.

​​​​​​​Highlights include Gitex Technology Week (October 2021), Gulfood Manufacturing (November 2021), the Dubai Airshow (November 2021), Abu Dhabi Sustainability Week (January 2022), Arab Health (January 2022) and Gulfood (February 2022).

Follow us on social media and join our newsletter to find out more about the trade show dates and concepts once they are announced.


For more information on how you can participate in Expo 2020 Dubai: www.nzatexpo.govt.nz/participate