NZTE’s Business Leverage Programme for Expo 2020 is launched

NZTE’s Expo Business Leverage Programme is now open for registrations, offering businesses the opportunity to accelerate their growth in the Middle East and global markets through the unique platform of Expo 2020 Dubai.

The Expo Business Leverage Programme begins with a series of webinars and presentations in June 2021 and will continue throughout the six months of Expo 2020 Dubai, from October 2021 through March 2022. It includes multiple streams of activity, both in New Zealand and in Middle Eastern markets:

  • Discover Middle East is designed to upskill and connect businesses that are new to the region and considering the United Arab Emirates and Saudi for the first time. Discover Middle East will support customers looking to tap into three key sectors of opportunity: fast-moving consumer goods (FMCG), agritech and healthcare.

  • Accelerate Expo is designed to support the needs of established exporters, giving them access to regional and global sector specialists around key trade events during Expo 2020 Dubai, including GITEX 2021, Abu Dhabi Sustainability Week 2022, and Arab Health 2022.

  • NZTE’s Food & Beverage Programme will support F&B companies to showcase their products at NZTE’s business and trade events at the New Zealand pavilion as well as in retail activations throughout the UAE. There is also an opportunity to feature in the Made with Care PR and digital campaign activity.

Other opportunities include participation in Expo 2020 Dubai’s thematic weeks for business, as well as booking the unique New Zealand pavilion for corporate events and hosting throughout the six-month mega event.


Businesses can find out more and register their interest online via NZTE’s Expo Business Leverage Programme webpage.


“Expo 2020 Dubai offers a unique platform for businesses to get ahead in Dubai and surrounding markets. Our Expo Leverage Programme is designed to help companies make the most of this opportunity by offering on-the-ground market intel, supporting new connections and opening up networks within the region,” says Rachael Kerr, NZTE’s Regional Director IMEA.


“We’re looking forward to delivering this programme alongside New Zealand’s presence at Expo 2020 Dubai and to help more businesses achieve long-term success in this dynamic region.”


The Expo Business Leverage Programme complements New Zealand’s official presence at Expo 2020 Dubai, the first World Expo to be held in the Middle East. Originally scheduled to start in October 2020, the six-month mega-event will now run from 1 October 2021 to 31 March 2022, with 192 nations taking part under the theme of “Connecting Minds, Creating the Future”.


New Zealand’s presence at Expo 2020 Dubai was officially launched in Auckland by Prime Minister Jacinda Ardern and Minister for Trade and Export Growth Damien O’Connor. Located in Expo 2020 Dubai’s Sustainability District, the architecturally designed national pavilion will showcase New Zealand’s values through the theme of Care for People and Place.

The pavilion will be accompanied by a distinctive entertainment and cultural programme curated by Parris Goebel, with New Zealand band Six60 the first major act confirmed.

“The Expo Business Leverage Programme naturally connects to and supports our efforts at Expo”, says Clayton Kimpton, New Zealand’s Commissioner-General for Expo 2020 Dubai. “We’re very excited at the prospects for New Zealand businesses in the region and around Expo, and we’re looking forward to seeing those businesses become part of the wider New Zealand presence at an historic moment for the region and for the world.”