New Zealand cricket legends Stephen Fleming and Brendon McCullum at Expo 2020 Dubai

Cricket stars and former Black Caps players Stephen Fleming and Brendon McCullum have visited the Aotearoa New Zealand Pavilion at Expo 2020 Dubai in their role as Ambassadors for QualityNZ.

The cricketers, who both now coach teams in the Indian Premier League, were at Expo 2020 to put the spotlight on QualityNZ, which sells high-quality New Zealand products (including lamb, seafood, dairy) to India and South Asian markets.


Using the business platform that Expo 2020 presents, Stephen Fleming and Brendon McCullum joined QualityNZ executives to use the New Zealand Pavilion’s restaurant Tiaki, to meet F&B industry experts in the United Arab Emirates.


“I’ve been away from New Zealand for two m onths and walking into the pavilion, I felt immediately at home. The menu at Tiaki was an incredible way for us to show our key market contacts in the United Arab Emirates the premium-quality food and beverage New Zealand is so well known for,” says Stephen Fleming, former Black Cap and QualityNZ Ambassador.


QualityNZ sells product to five-star hotels, catering companies and retailers in more than 26 Indian cities and markets in South Asia.


“Expo 2020 is one of the world’s largest business gatherings and the New Zealand Pavilion provided us with the perfect venue to meet industry leaders to discuss opportunities as we look to expand our business in the region,” says Geoff Allott, Director and CEO of QualityNZ.


Food and beverage is a key export sector for New Zealand in India, which is our 12th largest trading partner for goods and services. There are increasing e-commerce opportunities in India, where there is also a growing demand for safe and healthy food. QualityNZ is looking to establish an e-commerce platform in India.


Stephen Fleming and Brendon McCullum both coach teams in the recently completed Indian Premier League, which was held in the United Arab Emirates. The Chennai Super Kings, coached by Stephen Fleming, were crowned champions cementing him as the most successful coach of the IPL.


Cricket all-rounder and Brendon’s brother, Nathan McCullum, made an earlier visit to New Zealand at Expo 2020 Dubai during the construction phase to meet the team responsible for the build of the New Zealand Pavilion.