Aotearoa New Zealand has launched a digital version of its pavilion for Expo 2020 Dubai so that audiences around the world can discover more about the country that innovates to Care for People and Place.
Auckland-based creative studio Waxeye, developed the virtual pavilion’s immersive online experience, based on the physical building which is located at Expo 2020 Dubai, in the United Arab Emirates.
A showcase of creativity and innovation, the physical Aotearoa New Zealand pavilion experience combines sound, vision and other sensory inputs to bring to life its “Care for People and Place” theme. Powerfully evocative, its story is inspired by the world-first legal status accorded to the Whanganui River, one of the nation’s most precious natural resources and the first river in the world to gain legal personhood.
The virtual pavilion translates the physical experience into a truly unique online experience. Without any waiting time, and no matter their location, visitors can choose to follow the intuitive route through the rooms as if they were walking through the pavilion in Dubai, or adapt their online path by accessing the menu.
“We are thrilled to be sharing Aotearoa New Zealand’s story for Expo 2020 Dubai with an even greater international audience and we hope that many exporters can use the virtual pavilion as an introduction to New Zealand, wherever they are doing business” said Clayton Kimpton, New Zealand’s Commissioner-General to Expo 2020 Dubai.
Visitors can engage as much as they like, click to find out more, or simply observe. By putting the journey in the hands of the visitor, their part in the bigger picture – their role as kaitiaki or guardian of nature – is reinforced.
“In addition to our story of a nation that innovates to Care for People and Place, the virtual pavilion showcases the world-class capability of New Zealand’s tech sector”, Kimpton continued.
“The physical pavilion in Dubai wows visitors with immersive, multi-sensory and interactive content, and it was our challenge to mirror this experience in the digital environment. Throughout the development process, we were continuously optimising the performance to guarantee a great online experience for our global audience,” says Tony Leslie, Product Owner and Partner at Waxeye.
Visitors to the virtual experience can also share their experience on social media, by taking a picture of themselves in front of the virtual pavilion using an augmented reality add-on within the app.
To discover the virtual New Zealand Pavilion experience, visit: https://nzpavilionvirtualtour.co.nz