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10 things to know: New Zealand at Expo 2020 Dubai

The world will be on show at Expo 2020 Dubai – and we’re preparing to make our mark with a compelling story about who we are and what we offer the world. Here’s ten things to know about New Zealand’s presence at Expo 2020.


1. New Zealand’s theme for Expo 2020 is Care for People and Place. We’ll be telling a story rooted in the Māori concept of kaitiakitanga – a role of guardianship both towards the natural world and towards each other.

2. We’re in a great location to tell that story. The New Zealand Pavilion is located in the Expo’s Sustainability District – the ideal place for our businesses to demonstrate their sustainable credentials.



3. The Pavilion concept is all about connectedness. The Pavilion design is inspired by Māori waka taonga – carved containers to house special items, given by Māori as a way of strengthening connections.

4. We’re showcasing our architectural expertise. The New Zealand Pavilion is designed by Jasmax Architects, working with Special Group and Mott MacDonald.

5. The Pavilion will bring our story to life. Our Pavilion will share New Zealand’s story and values for people to see, hear, and experience, through a crafted exhibition experience combined with hosting spaces and a restaurant.

6. It’s about more than business. Expo 2020 will feature an entertainment and cultural programme suitable for everyone, from families to Heads of State. We’re planning a unique New Zealand contribution to showcase our talents to Expo’s massive international audience.

7. We’ll be one of Expo’s top food destinations. The restaurant within the New Zealand Pavilion will be a major drawcard at Expo, and we’ll have as much premium New Zealand food and beverage on offer as possible.



8. Top international caterers are on board. We’ve enlisted one of the world’s largest catering companies, Emirates Flight Catering, to help deliver a top-notch hospitality experience in the New Zealand Pavilion.

9. We’ll be building on strong trade relationships. New Zealand’s presence at Expo 2020 will help deepen ties with one of our fastest-growing trade regions. Two-way trade between New Zealand and Gulf Cooperation Council (GCC) nations is already at NZ$4.3 billion.

10. It’s a platform to take your New Zealand brand to the world. With millions of visitors, and an audience of millions more watching from around the world, sponsoring New Zealand’s Expo 2020 presence is a great way to raise your brand profile and leverage the country’s investment at Expo – and to become part of a historic moment in our relationship with the world.