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Participate in Expo 2020 Dubai

Expo 2020 Dubai will present a key opportunity for New Zealand businesses.

New Zealand plans to showcase its values, innovation and creativity to the world at Expo 2020 Dubai.

The world’s largest gathering of commerce, culture and industry will also be an opportunity for businesses to connect with a global audience.

Intersecting east and west, north and south, the United Arab Emirates is a proven hub for major international trade. And Expo 2020 Dubai will provide a platform to accelerate growth and target export opportunities from India to Europe including the Middle East, Africa and South Asia.

Watch the video to learn more about how your business can participate at Expo 2020 Dubai.

How to participate

NZTE's Expo 2020 Business Leverage Programme


New Zealand Trade & Enterprise is running a series of activities to help New Zealand exporters gain value from Expo 2020 Dubai. The United Arab Emirates is New Zealand’s 10th largest trading partner; and is also a crucial global trade hub and a gateway to South Asia, Africa, the Middle East and Europe.

The NZTE programme will help New Zealand businesses connect with important global business networks throughout Expo 2020 Dubai, while also working to improve understandings of key Middle East markets. There are three streams to the Expo Business Leverage Programme, with options for both exporters new to the Middle East and those already in market.

  1. Discover Middle East is a market validation programme for FMCG, Healthcare and Agritech exporters new to the Middle East. It will help fast-track their understanding of markets such as the United Arab Emirates, Saudi Arabia and Qatar. It has a New Zealand component, including online learning modules, webinars, capability building activity and Beachhead advisor meetings in New Zealand. Following this will be the in-market element: week-long business trips to the UAE and/or Saudi Arabia in 2022.
  2. The Accelerate Expo 2020 Summits will be key networking events for New Zealand exporters that have been doing business in the Middle East. These will be demand driven and targeted to specific sectors and hosted during key trade events during Expo 2020 Dubai including GITEX 2021 (17 – 21 October), Abu Dhabi Sustainability week 2022 (January) and Arab Health 2022 (24 – 27 January).
  3. The NZTE Food & Beverage Programme at Expo 2020 Dubai will offer a range of platforms to showcase New Zealand’s F&B in the region. It will include opportunity to be part of B2B events for regional buyers from India, Middle East and Africa at the New Zealand pavilion, buyer-matchmaking and Made with Care campaign retail, PR, influencer activities between November 2021 and January 2022.

Registrations now closed.

Note: Given the ongoing Covid-19 pandemic, the Expo Business Leverage Programme is currently planned with activities being delivered both in-market (Dubai and wider region) and virtual elements. We are continuing to watch developments and NZTE will look to issue updates based on the latest travel advice and realities on the ground.




Sponsor New Zealand at Expo 2020


Your business can gain global attention for your brand by sponsoring New Zealand at Expo 2020 and joining the Care Collective. The Care Collective is made up of iconic New Zealand brands acting as partners and sponsors that support New Zealand’s theme of Care for People and Place and share our belief that New Zealand is good for the world. Expo 2020 Dubai will give the Care Collective members the opportunity to build their corporate profiles in emerging and fast-growing markets and a chance to make international connections and take advantage of key diplomatic and trade initiatives. Become a sponsor of New Zealand at Expo 2020 - join the Care Collective www.nzatexpo.govt.nz/sponsor




Hosting an event in the New Zealand pavilion


The pavilion’s design and experience will be a great attraction and a point of conversation for visitors.

Located in the Sustainability District of the Expo 2020 Dubai site, the pavilion was designed by Jasmax architects and the pavilion’s visitor experience is led by Haumi (Karl Johnstone), Workshop e and Ngā Tāngata Tiaki o Whanganui.

The pavilion will also include a restaurant and a flexible event spaces for New Zealand businesses to utilise throughout Expo 2020 Dubai. As a business, you’ll be able to impress stakeholders and potential clients at the New Zealand pavilion.

Organise product launches or demonstrations, create a food and beverage sampling experience in the test kitchen, host stakeholders for lunch, dinner or cocktail receptions, hold meetings, multimedia presentations or seminars and organize marketing activations and events.

The pavilion can provide a multitude of ways you and your business can demonstrate your brands, products, services and values as a New Zealand business.

Find out more about the Pavilion hosting venues and how to book them here: www.nzatexpo.govt.nz/hostingvenues




Hosting an event during the Taste New Zealand month


Throughout January 2022, we will profile the best of New Zealand culinary talent, products and experiences in the New Zealand Pavilion.

This will be a chance to showcase New Zealand’s exceptional food and beverage to buyers and consumers in the UAE and from the wider IMEA region, with additional exposure to visitors from South Asia, China and Europe.

Companies that already have a presence in the UAE market can make the most of the opportunity to showcase their products, working with famous New Zealand chefs at the pavilion’s restaurant and using its demonstration kitchen for events.




Apply for global business opportunities via the Expo 2020 Online Marketplace


Inspired by the Expo 2020 Dubai theme, ‘Connecting Minds, Creating the Future’, The Expo 2020 Dubai Online Marketplace (OMP), is the largest network of its kind in the region.

Its aim is to drive collaboration and growth by enabling businesses of all sizes to advertise their capabilities, market for business globally and connect with others within the supply chain.

With more than 20,000 companies from more than 140 countries registered to do business with Expo 2020 Dubai, the OMP community is a dynamic gateway to connect with experts from around the world.

Best part? It’s completely free. After registering through the online platform, your business will be able to connect with hundreds of international participants, partners, licensees and major contractors. Depending on your business you’ll be able to showcase your expertise and products, compete for contracts, advertise tender opportunities, and gain access to a range of local and international suppliers.

Register your Business – Expo 2020 Dubai Online Marketplace https://omp.expo2020dubai.com




Connect with international business attendees via the Expo 2020 B2B App


Now you can use technology to unlock so many more opportunities at Expo 2020 Dubai. Connect, meet or pitch to other international business attendees through the soon to be released Expo 2020 B2B App.

Finding people who perfectly fit your business objectives might be difficult given the scope and size of Expo 2020 Dubai. The Expo B2B App will help you meet the right people at the right time and boost connections among the business community before and during Expo 2020 Dubai.

All you need to do is register and create a “Cyber booth” on the app to showcase your products, services where you can also include information, videos, live demos and anything else you’d like to share. You can then match with other relevant businesses that align with your goals where you will then have the options to chat, connect through video calls, schedule meetings and much more.

The app will be available for download from all iOS and Android app stores. The app will also be available in a desktop version. Launch date to be announced soon.

Follow us on our social media and sign up to our newsletter and we’ll let you know as soon as the Expo 2020 B2B App is available to download.




Participate in New Zealand’s National Day Celebrations


Here is an opportunity for your business to take advantage of the increased profile on New Zealand during our National Day celebration on 31 January 2022.

Each participating country at Expo 2020 Dubai will take to the iconic Al Wasl Plaza for their National Day. There, visitors will experience music, dance, drama, and food that reflect each country’s culture and history.

Stay tuned for more information about New Zealand’s National Day.




Celebrate New Zealand’s Entertainment and Cultural Programme events


New Zealand has a diverse and varied entertainment and culture programme planned for Expo 2020 Dubai. Award winning, celebrated and in demand choreographer, artist and director Parris Goebel was chosen as the curator of New Zealand's Entertainment and Cultural Programme for Expo 2020 Dubai.

Parris will be creating a unique cultural experience for visitors at Expo 2020 Dubai that will showcase New Zealand's talented creatives and artists to the world.

The Entertainment and Cultural Programme will present key opportunities for your business to celebrate New Zealand’s creative talent with your key contacts by hosting them at one of the many planned events and activations.




Explore Expo 2020 theme week events


Expo 2020 Dubai’s theme weeks, which will run across the six-month event, will each focus on pressing issues, global trends and innovations.

The theme weeks will cover Space, Water, Climate and Biodiversity, Urban and Rural Development, Tolerance and Inclusivity, the Golden Jubilee (humanitarianism, environment, sustainability), Knowledge and Learning, Travel and Connectivity, Health and Wellness, Global Goals and Food, Agriculture and Livelihoods.

Attend one of the events during a specific theme that aligns with the sector of your business to network and connect with other businesses in attendance or host your own event at the New Zealand pavilion to capitalise on those attending the activations of a particular theme week.

You can find out more about Expo 2020 Dubai’s Themes click here.




Attend Trade Shows at the Expo 2020 Dubai Exhibition Centre


Trade shows provide an exciting and lively platform for your business to gain exposure, to network and connect, as well as engage in constructive dialogues between stakeholders, individuals and other businesses.

The United Arab Emirates has a busy trade show calendar, which attracts global visitors every year.

During the Expo in 2021 and 2022, these events will have an even wider reach, and will be woven in and timed with the NZTE Expo Business Leverage Programme experiences.

Highlights include Gitex Technology Week (October 2021), Gulfood Manufacturing (November 2021), the Dubai Airshow (November 2021), Abu Dhabi Sustainability Week (January 2022), Arab Health (January 2022) and Gulfood (February 2022).

Follow us on social media and join our newsletter to find out more about the trade show dates and concepts once they are announced.